The CO-STAR Framework
The CO-STAR framework is an award-winning method for creating effective prompts. It considers all key aspects that influence an AI’s response quality.
C - Context
Provide background information. Give your avatar the setting and situation they need to understand.O - Objective
Define the specific task. Be crystal clear about what you want your avatar to accomplish.S - Style
Specify the communication style. This could be like a famous person, profession, or communication approach.T - Tone
Set the emotional attitude. Define how your avatar should “feel” in their responses.A - Audience
Identify who they’re talking to. Tailor responses to the specific audience characteristics.R - Response
Specify the output format. Define exactly how responses should be structured.Complete CO-STAR Examples
E-commerce Assistant
Educational Tutor
Healthcare Assistant
Tips for CO-STAR Success
Do This
Be Specific in ContextAvoid This
- Vague objectives — “Be helpful” vs “Increase customer satisfaction scores by resolving issues in under 5 minutes”
- Conflicting tones — Don’t mix “professional” with “casual and fun”
- Unclear audiences — “Everyone” vs “Small business owners with 10-50 employees”
- Missing context — Jumping straight to objectives without setting the scene
Quick CO-STAR Template
Use this template for any avatar:Next Steps
- Write your CO-STAR prompt using the template above
- Test with sample conversations to refine it
- Try it in the Examples to see it in action
